Why your Blog is Important

The “experts” continue to talk about how blogging is so important for your website but no one ever seems to explain why.

I thought I would take a moment to explain this in my own words:

blogEvery Blog Post is an SEO Opportunity

SEO = Search Engine Optimization, which is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine.  You can write blog articles targeting niche keywords and phrases in your industry that are likely to draw highly qualified prospects.

Google Loves the Blog and of course, Google is King

More blog posts means that your site will have more pages indexed with Google which really helps your SEO. Google is looking for new, fresh content. In fact, some say your website is downgraded for not having new content. If you add new blog posts regularly you create new content that Google will come back and index. This helps your search rankings.

Engage Your Customers
Having a blog and allowing comments gives your customers an opportunity to weigh in. They can share thoughts and comments and you have a way to publicly respond. It helps to build trust and your brand.
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