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 Yacht
Logistics
What do you do with your $50 million yacht when you’re not using it? Find
other folks with a week off and $250,000 to spend. That’s a common problem in the yachting industry as no one wants their custom cruiser moored unused costing thousands per week to maintain. The motor yacht
"Cakewalk," managed and maintained by the Florida-based firm Yacht Logistics, is the latest state-of-the-art craft in its class. Its Colorado owner wanted it available for leasing and requested it be represented in a way to surpass all other yacht leasing brochures.
By combining the creation of a cookbook (featuring recipes actually served on board by Cakewalk’s award-winning chef) along with an oversized bound brochure, Idea Shop was able to produce a memorable presentation that is both informative and one-of-a-kind. Both printed pieces were designed in tandem and packaged as a set in a gold box. The stunning results have not only won design awards, but established a new marketing criteria for other super yachts to beat. Cookbooks are available to the yacht’s guests as a keepsake of their unforgettable
voyage.
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