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Ricca Newmark Design
Envision Strategies
In 2002, Thomas Ricca Associates and Newmark Diercks Design merged to become a single entity known as Ricca Newmark Design. An affiliated company, the Ricca Planning Studio, changed its name to Envision Strategies. With all this name changing, the partners were concerned about confusing customers, and wanted to reassure their clients that all the principal partners were still at the companies. At the same time, they wanted to announce the new names and talk about their combined capabilities.
We decided to focus on the partners, since they are well known in the industry. Our theme was "We were destined to work
together." Each partner was profiled in our initial mailing, which included a fictional story explaining how each person exhibited early signs as a child that he or she was destined to work in the architectural design industry. The mailing was so well received by their clients that they received many e-mails congratulating them on the merger and asking if the stories were
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