Planet Sub
If you've ever eaten a hot sub sandwich from Planet Sub, you know how good
they are. Based in college towns across the midwest, Planet Sub has a
loyal following of repeat customers. New to Denver, Planet Sub needed to
develop its customer base - they simply needed some new people to walk in
the door, order a sandwich, and discover how good they really are. Our
2004 campaign for Planet Sub was developed to enhance the established
"college-town" reputation of the restaurant. The newsletter,
"The Daily Planet," was distributed in neighborhoods near the
restaurants and in the stores. The "Guess the Sandwich of the
Month" campaign was simply fun. Read
the Daily Planet newsletter (PDF) |
