International Channel
The International Channel is a truly unique TV network. Offering programming in a wide variety of languages for dozens of cultures, it’s not an easy network to sum up in a single sentence. This was the challenge that the company faced – many sales reps at cable TV companies didn’t know how to explain the network to potential subscribers. We
created attractive, quick read materials that highlight ethnic and cultural specifics
to help sales staff find the hot points. These simple folded brochures and small pocket folders
include inserts that are updated and reprinted as needed. Printed pieces maintain a consistent international look by incorporating multi-cultural model and programming shots, along with
a spicy blend of color and photographic textures. |
