Alternative Technology
Alternative Technology is a value added reseller of technology products with a real difference -- they offer an extensive schedule of valuable training classes and educational seminars to their customers that is far beyond what their competition offers. It's also an opportunity for their customers to make better profit margins. This campaign focused on the margin opportunities with light-hearted copy and a colorful palette. Two additional items are worthy of note: the introduction of "Margin Man," the cartoon that adds character and personality to all AltTech materials; and the nickname "AltTech" itself, marketed to customers for the first time. See the postcards and the latest print ad bigger.

Idea Shop also created the "Partner Press" HTML newsletter for AltTech. This quarterly newsletter is sent to AltTech's preferred customers, and includes technology news, special offers, and industry stories. Read Partner Press now.