Idea Shop Web Services is small website development company owned and operated by Karie Farr. Karie prides herself on her ability to speak about website technology and best practices in plain English to clients, whether you’re technically savvy or not. The value she delivers to customers is a deep understanding of how to make websites achieve business needs with continual growth and incremental improvements as the web continues to change and evolve. With two decades of experience, she has a deep understanding of how to deliver your sales message in a manner that will engage your customers and grow your business.

Idea Shop was not always run by Karie. In fact, the company was founded in 2002 by Karie’s smart, funny and talented husband, Matt, when he left his advertising job to start his own ad agency. During the early years, Idea Shop produced everything from websites to newspaper ads to corporate logos to radio commercials. However, many clients came to Idea Shop just for the firm’s expertise in website development, and after a few years, it was the heart of the company’s business. In 2007, one of Matt’s largest clients asked if he might join their marketing team as a full-time employee, and he has been there ever since. It was a good move for Matt because of his natural extroverted personality and the desire to work around people all day. Karie, who doesn’t mind staring at pages of web code for hours at a time, took the reigns of Idea Shop and refocused the company on solely website development.

With a singular focus on websites for small- and medium-size businesses, Karie has developed a method for getting the most from your website with real, measureable business results. Whether you’re looking for a brand new website, a complete rebuild of an old site, or simply taking over and improving an existing site, Karie can help you get more online orders and phone calls, month after month, year over year. The company’s key areas of expertise are WordPress and the WooCommerce ecommerce platform.

Idea Shop offers a variety of web services including:

  • Website new builds including planning, writing, design, development and testing
  • Refresh/fix/troubleshoot current issues on your website
  • WordPress expertise
  • eCommerce and web store development and maintenance
  • Expert content creation – research, writing and editing
  • Ongoing website maintenance: monthly or as-needed
  • Website hosting
  • Security and cloud backup services
  • E-newsletters

When not working on websites – which occurs rarely – you might find Karie running a half marathon, leading a Girl Scout or Cub Scout meeting, or skiing on the Colorado slopes. Karie is an accomplished classical musician and holds a Bachelor of Arts degree in French Horn performance from Northwestern University.